In this interview mailfloss chats with Ardath Albee, a B2B marketing strategist with over 30 years of business management and marketing experience. She’s a strategist, storyteller, speaker, blogger, teacher, and content geek who is obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving.
Want to write effective subject lines? This useful and concise guide will give you the step by step on how to write effective subject lines, with plenty of examples of brands and businesses doing it well.
Need to do email segmentation on your email subscribers? In this article, we’re going to show you 7 ways businesses are using email segmentation to convert leads and generate revenue. Doing email segmentation the right way can unlock some incredible gains in your email campaigns.
In this interview mailfloss chats with Talia Wolf, the founder of GetUplift, a conversion rate optimization agency. In the interview below, we pick Talia’s brain and ask questions about CRO as it relates to strategies within the world of email marketing.
Onboarding emails are an important part of client acquisition, but so many marketers and businesses focus on everything that happens before onboarding. What you don’t realize is that so many people will purchase your product or service and never take advantage of it. We’ll show you 8 of our favourite onboarding emails you can use for inspiration in writing your own.