Email marketing is one of the best marketing channels around. When done right, email marketing campaigns will drive conversions and offer a return beyond your wildest dreams. But when done wrong, you can bore and annoy your new unsubscribers. Let’s not flub it, shall we? Follow our tips on 10 email campaign mistakes you need to avoid.
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much sooner. Email marketing is equal parts awesome and lucrative, which is exactly what makes it such a golden ticket. Companies all over the world realize that, in a shifting digital landscape, email marketing is still the best way to reach your audience right where it counts: In their inbox. And in order to help you get the 4400% ROI that email marketing provides, we’re taking a look at 30 profitable marketing campaigns to see what we can learn.
Ever wondered how email verification works? In this short article, we explain the general process, why it matters to your bottom line, how long it takes, and a method to get it done for you automatically.
What is a soft bounce? In email marketing, bounces are kind of a big deal. In this article we’ll explain what a soft bounce is, the difference between bounces, how to differentiate the bounce types, and specifically how to deal with bounces. We’ll show you some easy ways to prevent bounces from ruining your email marketing efforts as well.
Managing an email list seems easy at first glance, but if you’re not careful, then there are some things that can really catch you off guard. Unfortunately, there are many traps that businesses who are new to the email marketing game can fall into, and one of the largest is the dreaded spam trap. Here’s how to remove spam traps and keep your email list safe.