interviews

The Intersection Where Buyer Personas and Email Marketing Meet

The Intersection Where Buyer Personas and Email Marketing Meet

In this interview mailfloss chats with Ardath Albee, a B2B marketing strategist with over 30 years of business management and marketing experience. She’s a strategist, storyteller, speaker, blogger, teacher, and content geek who is obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving.

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