email marketing

How to Optimize Emails for Mobile

How to Optimize Emails for Mobile

How to optimize emails for mobile, you ask? Well have no fear, we answer that question in this article 🙂 We detail in 7 steps exactly how to optimize emails for mobile and why it’s important. Since mobile email checking has surpassed desktop in many cases, you’ll want to ensure your emails are optimized or risk annoying your subscribers on their mobile devices.

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The Intersection Where Buyer Personas and Email Marketing Meet

The Intersection Where Buyer Personas and Email Marketing Meet

In this interview mailfloss chats with Ardath Albee, a B2B marketing strategist with over 30 years of business management and marketing experience. She’s a strategist, storyteller, speaker, blogger, teacher, and content geek who is obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving.

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