Personalizing an email has come a long way from just “Hi, “. If you want to stay out of the dark ages, read this article and find out 12 personalization techniques you can use for your email marketing.

Most email blasts stink. They’re generic, irrelevant, and come at the worst possible time. Who needs to read about a sale for flights when you just came back from vacation and have a mountain of work to catch up on? Hint: nobody. Follow our 10 best email blast tips for success in your email marketing.

Looking for some email marketing inspiration? Check out 15 email marketing companies to get inspiration from. We’ve gathered 15 companies doing email marketing well, with examples, screenshots, and tips on how to improve your own email marketing.

Email marketing is one of the best marketing channels around. When done right, email marketing campaigns will drive conversions and offer a return beyond your wildest dreams. But when done wrong, you can bore and annoy your new unsubscribers. Let’s not flub it, shall we? Follow our tips on 10 email campaign mistakes you need to avoid.