Storytelling for email marketing is a great way to connect and engage with your audience. In this article we tell you exactly how to do it and why you might want to in your email marketing. Hint: because it’s awesome.

How to optimize emails for mobile, you ask? Well have no fear, we answer that question in this article 🙂 We detail in 7 steps exactly how to optimize emails for mobile and why it’s important. Since mobile email checking has surpassed desktop in many cases, you’ll want to ensure your emails are optimized or risk annoying your subscribers on their mobile devices.

This guide explains 5 of our favourite email marketing tactics for campaign success. Use this guide as a reference to help you take your email marketing campaigns to the next level. We’ll show you which email marketing tactics are most effective, how to implement them into your own campaigns, and which brands are using the tactic effectively.