Did you know that, on average, 2.1% of your email addresses go stale every month? This is due to a number of reasons such as people abandoning email addresses or finding new jobs, businesses going out of business and domains becoming available.
That means firstname.lastname@example.org no longer works because Mark no longer works there, for example. Many businesses will simply close out the email address, thus resulting in a hard bounce if you email to it. And you know what that means? Too many bounces, over time, is bad for your domain reputation and bad for inbox deliverability.
And that’s bad for business. Slowly but surely your email list starts to decay, month by month, at a rate of about 2.1%. Over a year, that’s about a quarter of your email addresses. No wonder your open rates are declining!
But not anymore, not with mailfloss. Introducing ‘Decay Protection’. All you need is one of our supported email service providers such as MailChimp, flip on the switch, and that’s it. From that point forward your email list is protected from abandoned addresses. Turning on decay protection is as easy as flipping on a switch.
Decay Protection is available now, so feel free to turn it on. And if you’re new to mailfloss, now’s a good time to give us a whirl and start your 7-day free trial.