Blog

Unlock the full potential of your email campaigns by mastering attribution models. Learn how to move beyond last-click attribution, accurately track your emails’ impact in multi-touch conversions, and optimize your marketing strategies across channels. Discover the power of first-party data, server-side tracking, and advanced attribution strategies to future-proof your efforts and make data-driven decisions. Transform your email marketing ROI by giving credit where it’s due and aligning your strategy with real customer journeys.

Braze vs Mailchimp comparison: Enterprise sophistication vs SMB simplicity. Plus discover why email verification completes your stack.

Learn how to verify email addresses quickly with our step-by-step guide. Discover free tools, automation tips, and best practices to improve deliverability rates by up to 40%.

Learn how to schedule emails in Outlook desktop and web. Step-by-step guide with screenshots, troubleshooting tips, and pro timing strategies.

Compare top Braze alternatives from $9/mo. Iterable, Customer.io, Klaviyo & more for e-commerce, SMBs & enterprises. Plus email verification tips.

You don’t need thousands of subscribers to profit. Learn how to monetize your email list with proven strategies—selling your own offers, affiliate marketing, paid subscriptions, and sponsorships—while boosting engagement and ROI.

Email marketing delivers $36–$42 ROI per $1 spent, builds loyal customer relationships, and levels the playing field with bigger brands. Learn why it’s vital for small business growth and how to get started today.

Struggling with high bounce rates in your email campaigns? It’s time to clean up your email list. A clean list is essential for maintaining your sender reputation and boosting engagement. Follow our five simple steps to remove invalid addresses, manage soft bounces, eliminate duplicates, re-engage inactive subscribers, and automate maintenance. This guide will help you streamline your email marketing, ensuring your messages reach the right audience who are eager to engage with your content. Start today and watch your deliverability soar!