Categories: Blog

Email Decay Protection is here

Did you know that, on average, 2.1% of your email addresses go stale every month? This is due to a number of reasons such as people abandoning email addresses or finding new jobs, businesses going out of business and domains becoming available.

That means mark@someaccountingfirm.com no longer works because Mark no longer works there, for example. Many businesses will simply close out the email address, thus resulting in a hard bounce if you email to it. And you know what that means? Too many bounces, over time, is bad for your domain reputation and bad for inbox deliverability.

And that’s bad for business. Slowly but surely your email list starts to decay, month by month, at a rate of about 2.1%. Over a year, that’s about a quarter of your email addresses. No wonder your open rates are declining!

But not anymore, not with mailfloss. Introducing ‘Decay Protection’. All you need is one of our supported email service providers such as MailChimp, flip on the switch, and that’s it. From that point forward your email list is protected from abandoned addresses. Turning on decay protection is as easy as flipping on a switch.

Decay Protection is available now, so feel free to turn it on. And if you’re new to mailfloss, now’s a good time to give us a whirl and start your 7-day free trial.

landland

Recent Posts

How Bulk Address Validation Can Save Your Business Time and Money

Discover how bulk address validation can streamline your business operations, reduce costs, and enhance customer…

2 days ago

Avoiding Email Errors: What Happens If You Misspell an Email Address and How to Fix It

Discover what happens when you misspell an email address and how it impacts your business.…

5 days ago

The Essentials of a Properly Formatted Email: What You Need to Know

Learn how to craft properly formatted professional emails with optimized subject lines, greetings, and body…

1 week ago

How to Correct a Typo in an Email Like a Pro

Learn how to professionally correct typos in emails across different platforms, including Gmail, Outlook, and…

1 week ago

How CTA Typos Can Hurt Your Conversion Rates and How to Avoid Them

Learn how CTA typos can drastically impact your conversion rates and explore effective strategies to…

2 weeks ago

7 ZeroBounce Alternatives: Email Verification for Your Specific Needs

ZeroBounce is a popular email verification platform, offering an array of email verification and deliverability…

2 weeks ago